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The challenge
Your data has a story to tell.
Is anyone listening?
Most organizations have more data than they can use. What's missing isn't another tool — it's a senior strategist who can make it land.
Data without Clarity
Research outputs are piling up. What's missing is a senior voice that cuts through the noise and says what it actually means — and what to do about it.
VP Thinking, not Junior Execution
You're past the point of needing reports run. You need a strategic partner who can shape methodology, speak to clients, and make decisions stick.
Insights that aren't Landing
The data is solid — but it's not moving clients, leadership, or your sales team. The story needs a senior hand to make it resonate.
01
Fractional Insights Leadership
VP-level research and measurement strategy embedded in your team on a flexible basis. Strategy, methodology, client-facing storytelling — without the full-time overhead.
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02
Measurement Strategy & Research
End-to-end qualitative or quantitative research, audience segmentation, CTV campaign analytics, and cross-platform measurement frameworks built for media and ad tech companies.
03
Insights to Story
Turning research and measurement outputs into client presentations, thought leadership, white papers, and executive narratives that move people to action.
how i work with you
3 Ways to Engage
Whether you need an embedded strategic partner or a focused research project, here's where we start.
about lisa
You're not hiring a firm.
You're hiring Lisa.
I'm a consumer insights and media measurement strategist with 25 years of experience at some of the most data-intensive companies in the business — AMC Networks, CBS, The CW, Comscore, and VideoAmp.
What I do differently: I'm as comfortable designing the methodology as I am presenting the findings to a client. I've built quantitative research programs, cross-platform measurement frameworks, and then walked into executive meetings, and made it all land. That combination — research rigor plus executive storytelling plus business development instinct — is what Quark brings to every engagement.
When I'm not in the data, you'll find me on my Kawasaki Ninja, chasing a ski slope, or parked next to a campfire. I believe the best insights come from curious people — and I've never stopped being one.
the work i do
Cool Things I've Built
Selected samples across research, measurement, and insight storytelling. Client details available on request.
Dashboards & KPI Scorecards to make tracking & communicating data easy to understand
Audience Segmentation and persons that connect you to your audience/consumer
Thought leadership and whitepaper writing that positions your business as a leading expert to your clients and the industry
Executive narratives and briefings to keep the leaders in your organization on point with their competitive landscape
the next generation
Building the next wave of insights professionals
Beyond client work, I'm passionate about mentoring early-career researchers and data thinkers. The blog, resources, and Ask Lisa tools are here for anyone looking to grow — whether you're a student, a professional sharpening your analytical storytelling, or just starting to see what good research looks like.
Contact Quark Insights at:
Tel. 201.970.6943
Email: LisaC@quark-insights.com
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