A Fresh Start for the 2019 Election
Quark Insights worked with the League of Women Voters in Pompton Lakes to create a new, concise and compelling presence with their website g
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Cecil B. DeMille Film Festival: It's a Wrap!
It's a wrap! This week the Friends of the Pompton Lakes Library concluded it's Cecil B. DeMille Film Festival. It was a pleasure to work...
How Big is It? A Marketer's Fishing Trip.
How big is it? A concept that could be missed if data isn't put into context - and potentially the source of some serious debate...
The Seemingly Endless Expansion of the Content Bubble
There have been many references to a new golden era of television content. With all the new, original content in distribution, and the...
An Internet Minute ...
​Information abounds regarding how much time and mindshare we're attributing to digital content sources and activities. An infographic...
Scripted & Original is all the Rage
Working at television networks the vast majority of my career, I have to say we are in the a golden age of television that surpasses the...
How are You Defined?
Definitions can have a profound affect on measurement, and the devil is always in the details. Clearly defined analytics measures can...
Get on Track - Analytics Essentials
Digging up data stories can be one of the most time-consuming (and rewarding) aspects of being a Researcher. Discovering an insight that...
Partner Up for Measurement
There's a million cliches out there, but one in particular that resonates in planning for multi-platform measurement - "don't be an...
The Sense & Sensibility Behind Multi-Platform Measurement
There are many things in the world considered "common sense". When put into print, it's easy to stand back and think, "of course, that...
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