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Win the Room With These Storytelling Tactics
data storytelling—the disciplined practice of presenting evidence so stakeholders immediately understand what matters most, why it's changing, who it affects, and what opportunity lies ahead.
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4 days ago11 min read


Visualization: Making Insights Impossible to Ignore
You already have everything you need to make your data visualizations powerful and persuasive. What you might be missing is the strategic framework to channel that power effectively.
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Oct 77 min read


The 5 Habits of Highly Effective Spreadsheets
Your spreadsheet isn't just a calculator—it's a strategic weapon.
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Sep 306 min read


Context Makes You an Insights Hero!
Context transforms isolated numbers into actionable intelligence. Without it, even the most accurate data can mislead your business down costly paths.
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Sep 236 min read


Segmentation Strategies That Work
But when you know your audience - it's a connection amplifying how much your message resonates.
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Sep 156 min read


Trend Analysis: The Art of Detecting Patterns
Using pivot tables, orienting your data into some simple visualizations may be the trigger you need: sometimes a different view of your data reveals the storyline.
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Sep 98 min read


Power Shift: Data-Driven Decisions
This guide will show you exactly how to transform raw numbers into winning strategies that get results.
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Sep 25 min read


Insight to Influence: 5 Tactics to Drive Trust in Your Analysis
How the most influential analytics professionals use ethical practices to earn a seat at the executive table—and keep it.
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Aug 267 min read


3 Critical Mindset Shifts Every Data Analyst Needs
Our most powerful insights come when we truly focus on what the data and our stakeholders are trying to say.
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Aug 196 min read


Data Driven Case Studies
Case studies are a valuable tool for businesses to express value and elevate their profiles.
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Aug 126 min read


ATSC 3.0 Explained: How It Will Transform US Broadcasting by 2030
In my interest to better understand what ATSC is all about, and hoping to share a point where others can add, refine and even revise, I thought I'd pull together some insights to provide a compilation of thoughts and information.
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Aug 67 min read


Best Practices for Making Strategic Decisions on KPIs
An understanding of company goals, well defined questions, collection of the data to track and manage the KPIs, who is owns the tracking, transparency on the reporting and interpretation of the data supporting them, are all part of something that seems so simple at first glance.
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Aug 58 min read


Turning Data & Insights Into Action
The difference between reports that get filed away and those that drive real change? Clear writing that tells a story.
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Jul 297 min read


5 Organization Tips to Transform Your Analyses
The solution isn't about becoming a data science wizard or mastering complex statistical methods. It's about something much simpler: getting organized.
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Jul 226 min read


Numbers to Stories: Best Practices for Data Visualizations
Every data analyst faces this same challenge: transforming raw numbers into insights to make an impactful statement without getting carried away
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Jul 1510 min read


Spreadsheets to Strategy: 5 Ways to Make Your Analysis Irresistible
Transform your data analysis from ignored reports to executive action. Learn 5 proven tactics from a seasoned analyst to make your insights impossible to ignore.
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Jul 87 min read


Data Analysis Context: 5 Essential Techniques to Transform Numbers
Learn 5 essential data analysis context techniques that transform raw numbers into actionable business insights. Perfect for new analysts and professionals.
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Jul 16 min read


Profiles: Building Audience Blueprints
Learn how to build powerful audience profiles that transform your marketing strategy. Step-by-step guide with real examples, common pitfalls, and actionable tips for beginners.
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Jun 236 min read


Trend Analysis: Identifying Data Patterns
Trend analysis isn't about finding hidden patterns through complex calculations. It's about asking smart questions and following a systematic approach.
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Jun 176 min read


The Power of Ranking: Turning Lists into Priorities
3 simple techniques that turn decision chaos into clear priorities:
Weighted scoring systems
Goal-aligned metrics
Customer-driven insights
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Jun 46 min read
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