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Trend analysis isn't about finding hidden patterns through complex calculations. It's about asking smart questions and following a systematic approach.

3 simple techniques that turn decision chaos into clear priorities: Weighted scoring systems Goal-aligned metrics Customer-driven insights

Transform business problems into data insights. Step-by-step guide for college students and new professionals starting analytics careers.

Learn 5 proven data storytelling tactics that transform boring reports into compelling business insights. Simple techniques for analysts at any level.

Have you ever questioned whether you could trust a statistic someone shared with you? Maybe you wondered where the data came from, how it...

Investigating your data Let’s be honest—numbers pile up quickly. You’ve got lists of top products, charts showing sales over time, and...

Here's the thing about numbers: they're like that friend who tells you half the story. Without context, data is just... well, digits on a screen.

Create richer insights by learning tactics to develop more complex consumer segments.

The Magic of Spotting Patterns (That Others Miss) Ever notice how your favorite coffee shop gets packed during finals week? Or how gym...

Advanced Tactics to Get Deeper with Ranked Data So you've mastered the basics of ranking data—congrats! But there are tactics to extract...

The 5 Essential Practices for Credible Data Sourcing Essential Practices for Credible Data Sourcing Years ago, I worked for a brilliant...

Rutgers COMMchella, New Brunswick, NJ 4/2/25 This week, I'm excited to spend a day at Rutgers in New Brunswick, NJ, interacting with some...

Don't Boil the Ocean! Ever found yourself drowning in your analysis, desperately trying to cover every single possible data angle? Trust...

Best Practices to Work Smarter! Writing a topline for your analysis is not just about crunching numbers; it's about crafting a compelling...

Tactics for Building Impactful Analyses! Clear communication is at the heart of producing analyses that support better decision-making...

Imagine you're a chef preparing a grand feast. Your kitchen is stocked with your analytics tools. But instead of whisks and spatulas,...

The Essentials: Insights & Analytics Today, I'm going to chat about a game-changing concept that'll take your analyses from good to...

The following practices are relevant whether you're conducting an analysis, pitching an idea, or developing a business strategy.

Unlock the Power of Customer/Audience Profiles The Essentials: Insights & Analytics When it comes to insights and analytics,...

The Essentials: Insights & Analytics Hey there, data explorers! Today, we're diving into the exciting world of trending data. Whether...