Blog | Quark Insights

A Fresh Start for the 2019 Election

Cecil B. DeMille Film Festival: It's a Wrap!

How Big is It? A Marketer's Fishing Trip.

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A Fresh Start for the 2019 Election

Quark Insights worked with the League of Women Voters in Pompton Lakes to create a new, concise and compelling presence with their website g

Cecil B. DeMille Film Festival: It's a Wrap!

It's a wrap! This week the Friends of the Pompton Lakes Library concluded it's Cecil B. DeMille Film Festival. It was a pleasure to work ...

How Big is It? A Marketer's Fishing Trip.

How big is it? A concept that could be missed if data isn't put into context - and potentially the source of some serious debate dependi...

The Seemingly Endless Expansion of the Content Bubble

There have been many references to a new golden era of television content. With all the new, original content in distribution, and the a...

An Internet Minute ...

Information abounds regarding how much time and mindshare we're attributing to digital content sources and activities. An infographic w...

Scripted & Original is all the Rage

Working at television networks the vast majority of my career, I have to say we are in the a golden age of television that surpasses the...

How are You Defined?

Definitions can have a profound affect on measurement, and the devil is always in the details. Clearly defined analytics measures can sa...

Get on Track - Analytics Essentials

Digging up data stories can be one of the most time-consuming (and rewarding) aspects of being a Researcher. Discovering an insight that...

Partner Up for Measurement

There's a million cliches out there, but one in particular that resonates in planning for multi-platform measurement - "don't be an islan...

The Sense & Sensibility Behind Multi-Platform Measurement

There are many things in the world considered "common sense". When put into print, it's easy to stand back and think, "of course, that m...

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