August 8, 2019

Quark Insights worked with the League of Women Voters in Pompton Lakes to create a new, concise and compelling presence with their website going into the 2019 Election season, utilizing existing resources to make for optimal efficiency.

July 18, 2019

It's a wrap! This week the Friends of the Pompton Lakes Library concluded it's Cecil B. DeMille Film Festival. It was a pleasure to work through communication support and materials for the festival, to build awareness and attendance. It was great to see our audience gr...

February 28, 2019

How big is it?  A concept that could be missed if data isn't put into context - and potentially the source of some serious debate depending on your point of view!  Providing a point of reference enables your reader to understand the significance and value of a data poi...

January 3, 2018

There have been many references to a new golden era of television content.  With all the new, original content in distribution, and the availability/accessability afforded through digital platforms, I'd be inclined to suggest it's really a "platinum" age for content....

December 22, 2017

​Information abounds regarding how much time and mindshare we're attributing to digital content sources and activities.  An infographic was recently posted iterating the reality of how much activity occurs in a single minute of time on the Internet - and it's literally...

September 1, 2017

Working at television networks the vast majority of my career, I  have to say we are in the a golden age of television that surpasses the original "golden age" years ago.  I'd venture to say we've gone "platinum".  I picked up a stat shared on twitter this week that 34...

April 25, 2017

Definitions can have a profound affect on measurement, and the devil is always in the details.  Clearly defined analytics measures can save you a great deal of headaches later, but it can take a bit of detective work to get to the bottom of what goes into those definit...

April 11, 2017

Digging up data stories can be one of the most time-consuming (and rewarding) aspects of being a Researcher.  Discovering an insight that propels your business it into new heights of success and profitability is that moment in the sun we all seek to achieve....

March 29, 2017

There's a million cliches out there, but one in particular that resonates in planning for multi-platform measurement - "don't be an island unto yourself."  Determining the right folks to tap into within your organization to drive multi-platform measurement will save ti...

January 27, 2017

There are many things in the world considered "common sense".  When put into print, it's easy to stand back and think, "of course, that makes sense".  In the world of multi-platform measurement, I'm putting out to the world a simple framework of such common sense.  In...

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