Lisa's Insights

Connected TV (CTV) has crossed an important line. It’s become the place where budgets are shifting, expectations are rising.

Ten lessons representing the difference between being the person who reports what happened and the person who shapes what happens next.

This article is about closing that gap with a handful of repeatable habits you can use on any dataset, for any decision, in work or in your own life.

In my interest to better understand what ATSC is all about, and hoping to share a point where others can add, refine and even revise, I thought I'd pull together some insights to provide a compilation of thoughts and information.

Returning to my alma mater (indeed, I'm a proud RU Communication graduate!) fills me with inspiration, prompting me to celebrate the occasion by sharing my insights on data storytelling through lyrics!