

Planning for Audience Measurement in A Multi-Platform World
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This white paper provides a comprehensive guide for planning audience measurement in today's multi-platform media landscape. It emphasizes the importance of creating a structured approach to measure and monetize content across various digital platforms and devices. The document outlines a step-by-step process to develop an effective measurement plan, which can help media companies gain valuable audience insights, optimize resource allocation, and improve monetization strategies.
The white paper covers the following key sections:
- Planning: Establishing a measurement team and defining content hierarchies
- Reviewing priorities and business rules: Determining what content to measure and how
- Specifying measurement requirements: Creating a matrix for encoding and tagging content
- Accounting for windows and scheduling: Understanding content availability and ad serving
- Validating and reporting: Ensuring data accuracy and creating actionable insights
- Refining the process: Regularly updating the measurement plan to align with business priorities
This outline provides a strategy media companies can employ to navigate the complexities of audience measurement in a rapidly evolving digital landscape, ultimately leading to more informed decision-making and improved content monetization.
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