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Quark - Marketing Insights Knowledge Matrix

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$5.00

Marketing Insights Matrix Excel Template

Unlock the full potential of your marketing strategy with my comprehensive Marketing Insights Matrix Excel Template. This powerful tool is designed to help you navigate the complex landscape of media metrics, providing a structured approach to tracking and analyzing key performance indicators (KPIs) across various platforms. Whether you're managing campaigns for linear TV, digital streaming, or both, this template offers a one-stop solution for looking up frequently used KPIs to build actionable insights.

 

This Matrix Covers Media KPIs:

- Cross-Platform Viewing Metrics: Overview of household minutes viewed, total streaming minutes, and percentage changes in viewing habits across events.
- Streaming Insights: Overview of total minutes by device type, client app usage, and event day/episode performance.
- Linear Insights: Overview of household and persons audience metrics for live and live + same-day viewing.
- Combined Linear & Streaming Data: Compare linear audience metrics with streaming minutes by app and event.
- Advertising Insights: Evaluate total ad impressions, client-specific impressions, and index comparisons.
- Conversion Insights: Assess conversion rates and incremental revenue generated from targeted campaigns.
- ROAS Insights: Includes KPIs to express return on ad spending and estimated cost efficiencies.
- KPI Expressions: Includes formulas to help illustrate how KPIs are used in real-world scenarios, providing a deeper understanding of marketing metrics.
 

This document is perfect reference for marketers seeking to streamline their data analysis, enhance campaign performance, and make informed decisions based on comprehensive insights. Download to have an overview of media based KPIs in one handy place.

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