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TV Research 101
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The "Business of Our Business" presentation provides an overview of TV research fundamentals, focusing on how the television industry measures and sells audiences to advertisers. It explains key concepts in simple terms, making it accessible for students and young professionals new to TV research.
The presentation covers the following areas:
- Viewing Landscape: Discusses how TV viewing has changed with the rise of internet-connected devices and streaming services.
- Basic Measures: Explains fundamental TV measurement terms like ratings, share, and universes.
- Transaction Measures: Covers metrics used in buying and selling TV advertising, such as CPM (Cost Per Thousand) and GRPs (Gross Rating Points).
- Seller's POV (Point of View): Explores the business side of TV advertising, including pricing strategies and the importance of audience guarantees.
The presentation aims to provide a comprehensive introduction to TV research, emphasizing its crucial role in the television industry's business model.
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