There's a million cliches out there, but one in particular that resonates in planning for multi-platform measurement - "don't be an island unto yourself." Determining the right folks to tap into within your organization to drive multi-platform measurement will save time, money, and remove many roadblocks along the way. The question is where to begin. Start off by identifying who within your organization can affect, or be affected, by measurement. There are a number of peopl