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There's a million cliches out there, but one in particular that resonates in planning for multi-platform measurement - "don't be an island unto yourself." Determining the right folks to tap into within your organization to drive multi-platform measurement will save time, money, and remove many roadblocks along the way. The question is where to begin. Start off by identifying who within your organization can affect, or be affected, by measurement. There are a number of people within your business that do the following… Create your content Affect where, when and how the content is available Put encoding/tagging on the content Sell and/or Promote content Build your task force with folks from