Definitions can have a profound affect on measurement, and the devil is always in the details. Clearly defined analytics measures can save you a great deal of headaches later, but it can take a bit of detective work to get to the bottom of what goes into those definitions. Here's a real world example of how the uncertainty of definitions can make for complications. Working for a group of TV networks in digital analytics in a world where TV Everywhere was rapidly becoming th

Digging up data stories can be one of the most time-consuming (and rewarding) aspects of being a Researcher. Discovering an insight that propels your business it into new heights of success and profitability is that moment in the sun we all seek to achieve. Getting to that moment can require great effort and initiative. Working as a media researcher for nearly 25 years, there were moments when the call for insights far outweighed the time needed to secure the best stories.