The holidays are a great time to reflect on what's transpired over the course of the last year. In the spirit of giving during this holiday season, I’m sharing a few of the digital insights resources I've found particularly helpful. And good news - many are free! Hope this can bring some joy and make your insights more data-licious this season! Lisa's Top 10 Favorite Resources: Digital Analytics Association [http://www.digitalanalyticsassociation.org/] – If you work in Dig

Working in Research for more than 25 years, I've seen there are many approaches to analytics. From Radio to Television and into Digital, ultimately, we're all trying to measure the same thing, an audience. How many? How frequently are they there? What is their profile? No matter which way you slice it, we're generally seeking out the same insights regardless of the source or platform. So when did analytics become so complicated? Gone are the days when a single source me