There are many things in the world considered "common sense". When put into print, it's easy to stand back and think, "of course, that makes sense". In the world of multi-platform measurement, I'm putting out to the world a simple framework of such common sense. In working through several implementations of multi-platform measurement, it occurred to me, there was no pathway to follow, and there were several points along these journeys that, in retrospect, made sense, but i