Best Practices

Case studies are a valuable tool for businesses to express value and elevate their profiles.

In my interest to better understand what ATSC is all about, and hoping to share a point where others can add, refine and even revise, I thought I'd pull together some insights to provide a compilation of thoughts and information.

An understanding of company goals, well defined questions, collection of the data to track and manage the KPIs, who is owns the tracking, transparency on the reporting and interpretation of the data supporting them, are all part of something that seems so simple at first glance.

The difference between reports that get filed away and those that drive real change? Clear writing that tells a story.

The solution isn't about becoming a data science wizard or mastering complex statistical methods. It's about something much simpler: getting organized.

Every data analyst faces this same challenge: transforming raw numbers into insights to make an impactful statement without getting carried away

Transform your data analysis from ignored reports to executive action. Learn 5 proven tactics from a seasoned analyst to make your insights impossible to ignore.

Transform business problems into data insights. Step-by-step guide for college students and new professionals starting analytics careers.

Learn 5 proven data storytelling tactics that transform boring reports into compelling business insights. Simple techniques for analysts at any level.

Building trust through transparency isn't rocket science. It's a skill anyone can develop, whether you're just starting out or already comfortable working with data.

But here’s a thought for you: ranking and trending aren’t just two separate tools in your analytics toolbox. When you use them together, you unlock a whole new level of insight.

In the world of data storytelling, your insights are only as good as the data on which they stand—AND your willingness to have that data challenged.

Here's an analysis hack, your analysis doesn't need to be an exhaustive encyclopedia. It needs to be focused, clear, and impactful. Let's break down a strategy to keep your analysis sharp and your sanity intact.

In this post, I'll explore how to structure your analysis effectively, ensuring your message is clear, concise, and impactful.

I'm delving into five strategies I've used to elevate my analyses: benchmarks, lookalikes, collaborative KPIs, prioritizing results, and writing to be understood.

Rank, Trend, Profile, and Context, these aren't just utensils; they're the tactics to convert your raw ingredients into a gourmet analysis.

The following practices are relevant whether you're conducting an analysis, pitching an idea, or developing a business strategy.

Through this blog, we'll be diving deep into a framework that I've found invaluable in my years as a marketer