In the world of data storytelling, your insights are only as good as the data on which they stand—AND your willingness to have that data challenged.

Returning to my alma mater (indeed, I'm a proud RU Communication graduate!) fills me with inspiration, prompting me to celebrate the occasion by sharing my insights on data storytelling through lyrics!

Here's an analysis hack, your analysis doesn't need to be an exhaustive encyclopedia. It needs to be focused, clear, and impactful. Let's break down a strategy to keep your analysis sharp and your sanity intact.

In this post, I'll explore how to structure your analysis effectively, ensuring your message is clear, concise, and impactful.

I'm delving into five strategies I've used to elevate my analyses: benchmarks, lookalikes, collaborative KPIs, prioritizing results, and writing to be understood.

Rank, Trend, Profile, and Context, these aren't just utensils; they're the tactics to convert your raw ingredients into a gourmet analysis.

Context frames insights, serves to draw meaningful conclusions, and communicates findings in a way that can drive informed decision-making.

The following practices are relevant whether you're conducting an analysis, pitching an idea, or developing a business strategy.

Customer profiles are one of the most powerful tools in your insights & analytics toolkit. They help move you beyond numbers to truly understand the people represented in your data.

Trending is like giving your data a time machine. It lets you see how things change over time, which is incredibly powerful for making smart decisions.

Today, we're diving deeper into our first key concept: ranking. Let's explore how this simple yet powerful tool can transform your approach to data analysis.

Through this blog, we'll be diving deep into a framework that I've found invaluable in my years as a marketer