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Numbers to Stories: Best Practices for Data Visualizations
Every data analyst faces this same challenge: transforming raw numbers into insights to make an impactful statement without getting carried away
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Jul 1510 min read


Spreadsheets to Strategy: 5 Ways to Make Your Analysis Irresistible
Transform your data analysis from ignored reports to executive action. Learn 5 proven tactics from a seasoned analyst to make your insights impossible to ignore.
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Jul 87 min read


Data Analysis Context: 5 Essential Techniques to Transform Numbers
Learn 5 essential data analysis context techniques that transform raw numbers into actionable business insights. Perfect for new analysts and professionals.
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Jul 16 min read


Profiles: Building Audience Blueprints
Learn how to build powerful audience profiles that transform your marketing strategy. Step-by-step guide with real examples, common pitfalls, and actionable tips for beginners.
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Jun 236 min read


Trend Analysis: Identifying Data Patterns
Trend analysis isn't about finding hidden patterns through complex calculations. It's about asking smart questions and following a systematic approach.
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Jun 176 min read


The Power of Ranking: Turning Lists into Priorities
3 simple techniques that turn decision chaos into clear priorities:
Weighted scoring systems
Goal-aligned metrics
Customer-driven insights
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Jun 46 min read


From Guts to Glory: Where do I Start My Analysis?
Transform business problems into data insights. Step-by-step guide for college students and new professionals starting analytics careers.
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Jun 36 min read


Five Tactics to Make Your Data Storytelling Sizzle!
Learn 5 proven data storytelling tactics that transform boring reports into compelling business insights. Simple techniques for analysts at any level.
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May 275 min read


Building Trust in Your Data: Analysis Best Practices
Building trust through transparency isn't rocket science. It's a skill anyone can develop, whether you're just starting out or already comfortable working with data.
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May 206 min read


Rank and Trend: Better Together!
But here’s a thought for you: ranking and trending aren’t just two separate tools in your analytics toolbox. When you use them together, you unlock a whole new level of insight.
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May 134 min read


Context vs Numbers: Meaningful Data Analysis
Here's the thing about numbers: they're like that friend who tells you half the story. Without context, data is just... well, digits on a screen.
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May 67 min read


Profiling Playbook: Tactics to Build Consumer Segments
Create richer insights by learning tactics to develop more complex consumer segments.
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Apr 296 min read


Trend Stories: Turning Seasonal Data Into Strategy
Think of trend analysis as your secret decoder ring for understanding how things change over time.
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Apr 225 min read


Beyond Basics: 5 Ways to use Rank
Today, I'm sharing five tactics to transform your data ranks from simple lists into powerful decision-making tools.
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Apr 154 min read


Trust & Transparency in Analysis:
In the world of data storytelling, your insights are only as good as the data on which they stand—AND your willingness to have that data challenged.
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Apr 85 min read


Oh, the Insights You'll Show!
Returning to my alma mater (indeed, I'm a proud RU Communication graduate!) fills me with inspiration, prompting me to celebrate the occasion by sharing my insights on data storytelling through lyrics!
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Apr 13 min read


Analysis Hacks: Don't Boil the Ocean
Here's an analysis hack, your analysis doesn't need to be an exhaustive encyclopedia. It needs to be focused, clear, and impactful. Let's break down a strategy to keep your analysis sharp and your sanity intact.
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Mar 253 min read


Toplines: Best Analysis Practices for Aspiring Analysts
In this post, I'll explore how to structure your analysis effectively, ensuring your message is clear, concise, and impactful.
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Mar 183 min read


Lisa's Top 5 Tactics!
I'm delving into five strategies I've used to elevate my analyses: benchmarks, lookalikes, collaborative KPIs, prioritizing results, and writing to be understood.
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Mar 114 min read


Running with Scissors: Crafting Insightful Analyses
Rank, Trend, Profile, and Context, these aren't just utensils; they're the tactics to convert your raw ingredients into a gourmet analysis.
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Mar 43 min read
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