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Data Driven Case Studies
Case studies are a valuable tool for businesses to express value and elevate their profiles.
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Aug 126 min read


Numbers to Stories: Best Practices for Data Visualizations
Every data analyst faces this same challenge: transforming raw numbers into insights to make an impactful statement without getting carried away
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Jul 1510 min read


Spreadsheets to Strategy: 5 Ways to Make Your Analysis Irresistible
Transform your data analysis from ignored reports to executive action. Learn 5 proven tactics from a seasoned analyst to make your insights impossible to ignore.
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Jul 87 min read


Data Analysis Context: 5 Essential Techniques to Transform Numbers
Learn 5 essential data analysis context techniques that transform raw numbers into actionable business insights. Perfect for new analysts and professionals.
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Jul 16 min read


Context vs Numbers: Meaningful Data Analysis
Here's the thing about numbers: they're like that friend who tells you half the story. Without context, data is just... well, digits on a screen.
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May 67 min read


Lisa's Top 5 Tactics!
I'm delving into five strategies I've used to elevate my analyses: benchmarks, lookalikes, collaborative KPIs, prioritizing results, and writing to be understood.
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Mar 114 min read


Beyond the Numbers: How Context Drives More Value in Analysis
Context frames insights, serves to draw meaningful conclusions, and communicates findings in a way that can drive informed decision-making.
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Feb 253 min read


Demystifying Data: Your Roadmap to Marketing Insights
Through this blog, we'll be diving deep into a framework that I've found invaluable in my years as a marketer
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Jan 153 min read
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