Context frames insights, serves to draw meaningful conclusions, and communicates findings in a way that can drive informed decision-making.

The following practices are relevant whether you're conducting an analysis, pitching an idea, or developing a business strategy.

Customer profiles are one of the most powerful tools in your insights & analytics toolkit. They help move you beyond numbers to truly understand the people represented in your data.

Trending is like giving your data a time machine. It lets you see how things change over time, which is incredibly powerful for making smart decisions.

Today, we're diving deeper into our first key concept: ranking. Let's explore how this simple yet powerful tool can transform your approach to data analysis.

Through this blog, we'll be diving deep into a framework that I've found invaluable in my years as a marketer